Your article is like the beautiful scenery out in the wild. The steps are the bridges you take to go from this side of the river, to that side of the river. Even the best nature walk can quickly come to a standstill if the bridges don’t exist. And in article writing, bridges are formed by three core elements.
Elements: Drama, structure, connectors, and next steps
This trio (yes, I know there are four of them), form the bridges. They keep the reader going. And once a reader has gone even the first few steps, they help the reader cross over to the other side.
And once the momentum of reading is built, the reader moves tramps deep into the article.
Each bridge helps the reader get across
Which is why it’s critical that you get and keep a reader. Because that reader will soon become your client’s customer. And then a customer for life. It all starts with outlines and an angle.